Exposure is faced with dual decisions. The first issue is should Exposure make a strategic shift in its business model to reach new customers, or should it retain its focus on its previous vision. The second issue is should Exposure change its web systems to use a CMS to support this new model. The issues are linked since the cost undertaken for changing web platforms must be diverted from other areas such as promotion.
At the present time Exposure Travel is mostly focused on custom travel arrangements. Being limited on how often its web content can be refreshed, Exposure Travel does not currently have any pre-packaged vacations advertised on its website. According to Mr. Cory Matheson, co-founder of Exposure Travel, "it is clear that there is a strong demand for pre-packaged travel." However, due to IT limitations his firm is not able to offer any such products on their website.