The current structure of Exposure Travel is aligned with their corporate strategy and supported by an appropriate level of IT. Since their strategy is to design custom vacation packages for customers, few changes to the company webpage are required. Therefore, the small IT budget Exposure Travel has is sufficient for this strategy, deeming additional investment into IT unnecessary.
However, the proposed shift in strategy to accommodate requests for standardized vacation packages would disrupt the current structure. Providing standardized packages requires regular updates of the company's web content, which, with their current level of IT, would involve paying a web developer on a weekly basis to change online content. It is estimated that each set of updates to the website would cost $1,000, and that Exposure expects to update its website six to eight times per quarter. This additional cost significantly disrupts Exposure Travel’s current budget and misaligns the company’s system with the company strategy. If this strategic change is to proceed, a system upgrade may be required.
An alternative is to shift from Exposure's current custom built website to the use of a more standardized website that would be easier to update. This new system, known as a Content Management System (CMS), would cost $15,000 to install, but would allow the company's founders to make changes to the website themselves.